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Mom's Testimonials
Kt - Community Shoot
Led this Kt by Knix campaign end-to-end as producer, videographer, and video editor, building the shoot list and capturing real teens from the brand's own follower community. Captured mothers' interviews in an unscripted, authentic style alongside the planned footage. Then shaped the raw, unstructured footage into cohesive stories entirely in the edit, delivering content used across ads and social media.
